Sleep Assist 迁移通知方案 Sleep Assist Migration Notification Plan

1概览Overview

维度Item	说明Summary
范围Scope	Dawnhouse / Sleep Assist / Ergosportive 三个老 App → 新 Sleep Assist Three legacy apps — Dawnhouse, Sleep Assist, Ergosportive — migrate to the new Sleep Assist.
改名范围Rename	仅 Sleep Assist 改名为 Sleep Assist | Old Version + 换 icon；另两个不改名，只改 icon（OLD 角标黑白化） Only the legacy Sleep Assist is renamed to Sleep Assist | Old Version with a new icon. Dawnhouse and Ergosportive keep their names; icon change only (OLD badge, grayscale).
触达Touchpoints	升级告知弹窗（每用户最多 2 次）+ 三个老 App 三阶段迁移卡片（上架后 3 个阶段、每阶段只会显示 1 次）+ 邮件 4 封 + SSO方式迁移成功回执 Upgrade notice popup (max 2 per user) + three-phase migration cards for the three legacy apps (3 phases after launch, shown once each) + 4 emails + an SSO completion receipt.
KPI	活跃用户迁移率：底线 70%，目标 90% Active-user migration rate: floor 70%, target 90%.

2时间线Timeline

日期 / 阶段Date / Phase	事件Event
6/26–6/27	提审：Sleep Assist 改名版本 + 3 个老 App 弹窗版本（留 1–2 天审核缓冲） Store submission: renamed Sleep Assist + popup builds of all three legacy apps (1–2 days of review buffer).
6/28–6/30	升级告知弹窗对用户可见，法务「满 1 个月」窗口起算；法务已确认该窗口满足要求 Upgrade notice popup becomes visible; the one-month legal window starts. Legal has confirmed the window meets the requirement.
7/20 （暂定）(tentative)	📧 邮件 1（预告）：新 App 上线预告，上线前一周发送 📧 Email 1 (preview) — new-app launch preview, sent one week before launch.
7/27 上线Launch	新 App 上架 + 📧 邮件 2（上线，全量） + 📧 邮件 3（SSO 定向，261 人） + Phase 1 卡片 + 三个老 App 在商店停止新用户下载（商店页面仍保留，已安装用户照常使用） New app live + 📧 Email 2 (launch, all users) + 📧 Email 3 (SSO targeted, 261) + Phase 1 cards on + legacy apps stop accepting new downloads (listings remain; existing installs keep working).
Phase 1（7/27–8/9）	Awareness & Early Adoption
Phase 2（8/10–9/6）	Active Migration Push（切 Phase 2 卡片）Active Migration Push (Phase 2 cards).
Phase 3（9/7–9/27）	Final Transition（切 Phase 3 卡片 + 9/27 计划三老 App 下架）Final Transition (Phase 3 cards; planned legacy-app delisting on Sep 27).
Phase 4（9/28+，暂定tentative）	老 App 服务端关停；关停前至少 2 周发送 📧 邮件 4（关停通知，所有用户）。最终时间按残留活跃用户数确认 Legacy server-side shutdown; 📧 Email 4 (shutdown notice, all users) is sent at least two weeks beforehand. Final date will be confirmed based on remaining active users.

3触达方案User Touchpoints

3.1 升级告知弹窗Upgrade notice popup

• 打开老 App 时的全屏通知，标题用当前老 App 的名字："A new version of {App} is coming"。正文为法务提供的 《Migration-Notice-EN》。 Full-screen notice shown when a legacy app is opened. The title uses that app's name — "A new version of {App} is coming". The body is the legal-approved Migration-Notice-EN.
• 弹出规则：每人最多 2 次——首次冷启动弹第 1 次；未点「我已知晓」1 周后再弹 1 次；点「我已知晓」即合规留痕、永久不弹。逻辑只看确认状态与计数、不看日期，7/27 后没弹过的用户仍会补弹。 Frequency: max 2 per user — once on first cold start, once more a week later if not acknowledged (exiting the app doesn't count). Tapping "I understand" is logged for compliance and stops it permanently. The logic checks only the acknowledgement state and count — not the date — so users who arrive after Jul 27 still get a catch-up impression.
• 视觉：见下方 mockup 及附件。 Visual: see mockups below and attachments.

	Dawnhouse	Ergosportive	Sleep Assist
初始态Initial 滚动锁定scroll-locked
滚到底解锁Unlocked 「I understand」可点confirm enabled

3.2 三老 App 三阶段卡片（上线后）Three-phase cards for legacy apps (post-launch)

• 居中浮层卡片，点「Download later」关闭，点「Get The New App」跳转新 APP 下载链接，统一用新 Sleep Assist 品牌样式。 Centered overlay card in new Sleep Assist branding, with two buttons: Get The New App (to the store) and Download later (dismiss).
• 每阶段首次冷启动弹一次，关闭后该阶段不再弹，切下一 phase 再弹；三个老 App 同步上线、共用同一套文案；CTA 按设备 OS 跳 App Store / Google Play。 Shown once per phase on first cold start; dismissing ends that phase's impressions. All three legacy apps run the same cards and copy; the CTA deep-links to the App Store / Google Play by device OS.
• 三阶段文案逐步加重：Phase 1「A new version is available」→ Phase 2「We are moving — switch now」→ Phase 3「Final call: discontinued soon」；每张两个按钮 Get The New App（跳商店，按 OS 跳 App Store / Google Play）/ Download later（关闭）。具体见下方卡片。 Messaging escalates by phase: Phase 1 "A new version is available" → Phase 2 "We are moving — switch now" → Phase 3 "Final call: discontinued soon"; each card has Get The New App (to App Store / Google Play by OS) and Download later. See cards below.

	Dawnhouse	Ergosportive	Sleep Assist
Phase 1 认知Awareness 7/27–8/9
Phase 2 迁移冲刺Active Push 8/10–9/6
Phase 3 收尾Final 9/7–9/27

3.3 邮件（4 封 + SSO 迁移成功回执）Emails (4 sends + SSO completion receipt)

邮件Email	时间When	收件人Recipients	要点Content	附件Attachments
1 预告Preview	7/20（上线前一周） (1 wk before launch)	三个老 App 全量用户（去重）All legacy users (deduplicated)	上线前一周预告：通知新 APP 即将上线。三个老 App 各一版Pre-launch heads-up one week out: the new app is coming. One version per legacy app.	《Migration-Notice-EN》Migration-Notice-EN
2 上线Launch	7/27	全量用户（不含Dawnhouse SSO 用户 261 人）All users (excl. the 261 Dawnhouse SSO users)	上线日引导全量用户下载新 App、用原账号邮箱完成自助迁移。三个老 App 各一版。Launch-day prompt for all users to download the new app and self-migrate with their original account email. One version per legacy app.	《Migration-Notice-EN》Migration-Notice-EN
3 SSO 定向targeted	7/27	Dawnhouse SSO 用户：FB 10 + Google 181 + Apple 70 ≈ 261 人Dawnhouse SSO users: FB 10 + Google 181 + Apple 70 ≈ 261	Dawnhouse SSO 用户的人工协助迁移引导（新 App 支持 Google / Apple 登录，但老 SSO 账号无法自动迁移，需客服人工协助）。 Manual-assist migration for Dawnhouse SSO users (the new app supports Google / Apple sign-in, but these legacy SSO accounts can't be migrated automatically — handled by support).	《Migration-Notice-EN》 《Account-Migration-Agreement-EN》Migration-Notice-EN Account-Migration-Agreement-EN
4 关停通知Shutdown	关停日前至少 2 周，日期待定≥2 wks before shutdown; date TBD	所有用户All users	必须发送：关停前最后通知，告知关停影响并催促完成迁移。三个老 App 各一版。Mandatory: the final pre-shutdown notice — states the impact and urges users to complete migration. One version per legacy app.	《Migration-Notice-EN》Migration-Notice-EN
回执Receipt	触发式：人工协助迁移成功后Triggered after migration completes	完成 Dawnhouse SSO 人工协助迁移的用户Dawnhouse SSO users whose manual migration is done	迁移完成后的结果告知，并指引历史数据的查看位置。 Post-migration confirmation, pointing users to where their legacy data can be viewed.	不附None

邮件 UI 实现稿（按 App 分列、邮件类型分行）Email UI (apps as columns, email types as rows)

	Dawnhouse	Ergosportive	Sleep Assist
预告Preview 7/20
上线Launch 7/27
SSO 定向SSO 7/27		仅 DawnhouseDawnhouse only	仅 DawnhouseDawnhouse only
关停通知Shutdown 关停前 ≥2 周≥2 wks pre-shutdown
回执Receipt 触发式Triggered		仅 Dawnhouse SSODawnhouse SSO only	仅 Dawnhouse SSODawnhouse SSO only

4商店、改名与关停Store Listings, Rename & Sunset

4.1 三 App 商店元数据Store metadata changes

App	名称Name	Icon	Subtitle / DescriptionSubtitle / Description
Sleep Assist （老）(legacy)	Sleep Assist | Old Version	OLD 角标黑白化OLD badge, grayscale	Subtitle："This version will be replaced soon."； Description 首行加新 App 商店链接（待上线后再放） Subtitle: "This version will be replaced soon." Description first line adds the new-app store link (inserted after launch).
Dawnhouse	不变unchanged	OLD 角标黑白化OLD badge, grayscale	同上处理Same treatment as above.
Ergosportive	不变unchanged	OLD 角标黑白化OLD badge, grayscale	同上处理Same treatment as above.
Sleep Assist （新）(new)	Sleep Assist	全新 iconnew brand icon	Subtitle："Next-Gen of Sleep Tracking and Assistance." Subtitle: "Next-Gen of Sleep Tracking and Assistance."

4.2 老 App 关停（Phase 4）Legacy app sunset (Phase 4)

• 时间暂定 9/28（Monica 提案 end of Week 9），最终视老 App 活跃用户残留量决定。 Tentatively Sep 28 (per Monica's end-of-Week-9 proposal); the final date depends on the number of remaining active users.
• 关停范围 = 服务端 API、数据库；账号 + 床体配对数据继续保留在新 APP 数据库，历史健康数据已迁独立 H5 查询器，不受影响。 Scope = legacy server APIs and database. Account + bed-pairing data is kept in the new app's database; historical health data already lives in the standalone H5 viewer — unaffected.
• 商店动作（上线日7/27 禁新下载、9/27 下架）不影响已安装用户：老 App 可继续使用，直到服务端关停。 Store actions (downloads disabled at launch, delisting Sep 27) do not affect installed users — legacy apps keep working until the server shutdown.

5依赖与约束Dependencies & Constraints

• 新 App 仅支持英文，多语言不在本次范围。 The new app launches in English only; localization is out of scope for this program.
• ULA：隐私协议包含在 ULA 中，待法务交付。 ULA: privacy terms are included in the ULA; final text pending from legal.
• 《Account-Migration-Agreement-EN》和《Migration-Notice-EN》：法务已交付，见附件。Account-Migration-Agreement-EN and Migration-Notice-EN: delivered by legal — see attachments.

6风险与监控Risks & Monitoring

6.1 兜底 / 异常处理Fallbacks

异常情况Scenario	处理方案Handling
用户 6 月底前最后打开老 App，之后再没打开User never opens the legacy app again after June	仅靠邮件触达（预告 / 上线 / 关停通知）Reached by email only (preview / launch / shutdown).
用户拒绝更新到弹窗版本User refuses the update carrying the popup	老 App 不弹窗，靠邮件触达No popup; reached by email.
用户邮箱失效 / 进垃圾箱Email bounces or lands in spam	提供客服联系方式（入口待定）Provide a support contact (entry point TBD).
SSO 用户没看到定向邮件SSO user misses the targeted email	客服兜底Support fallback.
用户 7/27 后才打开老 AppUser first opens the legacy app after Jul 27	升级告知没弹过则补弹 1 次；之后命中 Phase 卡片Popup catches up once if never shown; afterwards Phase cards apply.
新 App 提审被驳回，错过 7/27New app rejected in review, missing Jul 27	7/14 + 7/22 预留两次重审；仍延期则 Phase 1 起点 + 邮件顺延Two re-submission slots reserved (Jul 14, Jul 22); if still delayed, Phase 1 and emails shift.
改名被 Apple 拒（"OLD" 暗示混淆）Apple rejects the "Old Version" rename	备选名 Sleep Assist Classic / Legacy，提前预审Fallback names ready: Sleep Assist Classic / Legacy; pre-review planned.

6.2 监控指标（上线后 30 天）Metrics (first 30 days)

7待确认Open items

#	事项Item	负责Owner	建议截止Due
1	三老 App 商店文案（Subtitle / Description）确认Store subtitles / descriptions for the three legacy apps — confirmation	Monica / Marketing	6/24
2	4 封邮件 + SSO 回执英文文案确定EN copy review of the 4 emails + SSO receipt	Monica / Marketing	7/15
3	老 App 数据保留时长（Phase 4 关停后）Data retention period after Phase 4 shutdown	法务 + 后端Legal + Backend	9/12
4	客服联系方式：Email、PhoneSupport contact: Email, Phone	Monica / Marketing	6/24
5	邮件发送执行 4 项：发送邮件的系统（后端）、发送邮件的域名（Monica）、定性与退订（法务）、用户邮箱名单导出去重（后端，SSO 261 人按登录方式导出）Email execution: sending system (Backend), sender domain (Monica), classification & unsubscribe (Legal), list export & dedup (Backend; 261 SSO users by login method)	Monica / Mike / 后端 / 法务Monica / Mike / Backend / Legal	7/15
6	活跃用户迁移率口径（底线70%，目标90%）Active-user migration rate definition (floor 70%, target 90%)	Monica / Marketing	7/20
7	正式上线日期确认（暂定 7/27）Confirm the official launch date (tentatively Jul 27)	Monica / Marketing	6/24

建议截止为倒推自里程碑的提议值（提审 6/26、邮件 1 7/20、若 9/28 关停则邮件 4 最晚 9/14 发出），请各 Owner 确认。 Due dates are proposals back-calculated from milestones (submission Jun 26, Email 1 Jul 20, and Email 4 no later than Sep 14 if shutdown starts Sep 28) — to be confirmed by each owner.